Tips to Make Learning German Easier

Tips to Make Learning German Easier The first time most of us come in touch with a foreign language or at least with the need to study it, is in school. But learning a language in school is like learning to swim in one of those Japanese public swimming pools. It is simply an artificial situation and all efforts to make learning a language in a group worth everyone’s while are pretty much bound to fail. They call it the conversational or interactive approach. But isn’t using a language always interactive? And is a classroom really the right place to practice a language? Wouldn’t it suffice to instruct learners on how to learn it own their own and how to find a way to put it to good use? Overhaul your Learning Techniques Most of us get by in school as our brains are learning and survival machines. But only rarely have I come across someone who has actually learned how to learn a language. We all still often rely on those techniques that we have acquired or developed on our own in those times because they simply worked well enough. And it is these learning strategies that you might still use to learn German nowadays. But with the difference that nowadays it is not to improve your grades or to make your parents proud, but to deal with a real live situation. There are but there are two elemental factors that make a significant difference when you are learning German. The Main Keys to Success in German Language Learning The first thing that I demand from every learner is that they will take an exam at the end of our cooperation. And although this goal is just part of their success, it sets a very clear direction, enables us to develop a structure for our actions and sets a measurable time limit to our efforts. Without a clear goal and structure, any language will simply be overwhelming. There are thousands of words to learn, the grammar, and German grammar, in particular, seems impenetrable. When we try to speak we feel like there’s goo coming out of our mouths.   Setting up an exam date right away  does wonders for your learning. The problem is that we usually have no idea how long it will take us to reach a certain level. And that’s why I always recommend†¦ Get a Guide You are not the first to learn another language and there have been many men and women pulling their hair out over the question of how we can learn a new language the most efficient way. Some pulled a bit stronger and came up with miraculous methods which very often claim to teach you a language with very little effort and/or in very little time. Needless to say, you’d better refer to your gesunder menschenverstand, your common sense, when you come across anything that seems too good to be true. Good teachers are among the most undervalued people in this world. If you find a good teacher, you have an invaluable companion by your side. She will fight off the wolves, pick up the pebbles and thorns from your barefoot path and get you to just go a few meters farther when you waver and doubt whether you can reach your goal which still seems so far away. She is your walking cane, the whistled tune on your lips and the umbrella when it rains.   Of course one could also learn German on one’s own with ones proven techniques but I can state that from my experience, learning German with a tutor and with a clear goal makes a big difference. You will still have a lot of work to do but you will suffer significantly less.

Finding a Place to Belong Professor Ramos Blog

Finding a Place to Belong Emma Hurtado ENG-261 20 May 2019 Finding A Place To Belong American Identity is something that is almost impossible to define in one word or sentence. Most people would refer to the United States of America as a â€Å"melting pot†, which means everyone would have to assimilate to certain standards and culture. However, it should be seen as a mosaic. Our country and how we identify is comprised of all kinds of cultures and differences, and it is important to acknowledge and appreciate those differences. However, because of these cultural differences, not everyone gets the opportunity at a simple life here in the United States. In the study, â€Å"The Roles of Racial Discrimination, Cultural Mistrust, and Gender in Latina/o Youths School Attitudes and Academic Achievement†, Adina Cooper and Bernadette Sanchez address the racial discrimination problems that are prevalent today. These problems are most common amongst Latino/a students and affect a vast majority of male minorities. Their study addresses the kinds of problems that La tino/a students endure during their educations. These obstacles vary by age, race, and gender. Not only do Latino/a students endure racial issues at school, but they also experience different kinds of hardships in their upbringings at home depending on whether or not they are male or female which is depicted it Junot Diaz’s â€Å"Drown† and Sandra Cisnero’s â€Å"Woman Hollering Creek†. â€Å"Woman Hollering Creek† by Sandra Cisneros depicts what life is like for most Latina women and girls. Despite the fact that the story mostly revolves around Cleofilas, we catch a glimpse of the men in her life and the how their upbringing is toxic to not only themselves, but to the women in their lives. Cisneros addresses the difference in gender roles in a Latino community and how women were expected to be obedient and seen as overdramatic and emotion while men were expected to develop a thin skin and repress their emotions. This kind of behavior is detrimental to men’s mental health and usually harmful to women as well. One example of the way that men were raised differently was when Cleofilas was with her husband and his friends and they were drinking and making violent jokes. The men wanted â€Å"to tell each other what they want to tell themselves† and it showed how they were incapable of expressing any kind of emotion due to the fact that they were rai sed to hide all of that (Cisneros). It shows a lack of communication in the Latino/Chicano community and some of the unhealthy coping mechanisms that are taught to men from a young age. This lack of communication is something that can be seen in other similar stories involving Chicano and Latino youth/communities, such as Junot Diaz’s â€Å"Drown†. The outcome of raising children without teaching them how to communicate can have an effect on the way they value their education and friends, as well as the way they view themselves. â€Å"Drown† by Junot Diaz tells the story of Yunior, a Chicano male who seems to be struggling with his identity and transitioning into adulthood. This story is another example of how boys were raised differently and how male minorities were seen and treated differently than others. As a young boy, Yunior and his friends would get into trouble, especially when they would shoplift from other stores. Yunior’s biggest fear was him and his friend getting caught because of the fact that their parents, especially their fathers would get upset. But this was different for his friend Beto because his father had arthritis and Beto knew he wouldn’t have to experience any kind of violence, whereas Yunior did. Because of this, Yunior expected all men to be violent rather than communicating. Aside from this, in high school Yunior and his classmates were told by a teacher that â€Å"the majority of you are just going to burn out.† (Diaz). Because of this negative motiva tion from their teacher, the narrator described himself as â€Å"going nowhere I could already see myself losing altitude, fading, the earth spread out beneath me, hard and bright.† (Diaz). At this point in the story, people can see how easily he was discouraged which is understandable given the fact that an educator would dishearten them. We only get this small glimpse of Yunior in school, so we don’t get a chance to see if there were any similar incidents in the past, but it can be inferred that the idea of a higher education is a sensitive topic to Yunior. In the study that I read, it was mentioned that â€Å"reports of greater perceived racial discrimination among males may have a negative influence on the way they perceive and/or value education† (Cooper and Sanchez). After being done with high school, the only kind of education that is brought up is when the narrator’s mother brings up his old friend Beto’s academic accomplishments, to which Yunior immediately shuts down. It seems that because of the lack of communication and the negative attitude towards education after his own experiences in school. Cooper and Sanchez’s study mentions that â€Å"because ethnic minority male youth are more likely to experience racism and/or respond to racism differently than female students, they may be more likely to mistrust members of other racial groups and ethnic groups† (Cooper Sanchez). After the moment his teacher told his class that most of them would not succeed, Yunior’s perspective and attitudes towards men of other racial groups immediately changed. When he was approached by an army recruiter, he views the man as a joke, â€Å"He’s a southerner, red-haired, his drawl so out of place that the people around here laugh just hearing him† (Diaz). When he brings up that other people laugh at him, it shows how the vast majority of people in his community hold the same kind of attitude which seems to be an outcome of the discrimination they experienced in education or by anyone else who was of a different racial group. Having to define American Identity is difficult because each individual is unique in their own way, especially because of their cultural differences and the obstacles that they experience growing up. Although academic discrimination is a problem that is prevalent amongst all races, it can seen mostly among Latino/a students. Latino/a youth not only have to struggle with their identity, but they also have to fight against the discrimination they face in school. Just like Yunior in Junot Diaz’s â€Å"Drown†, most Latino/as are kind of stuck in limbo between adolescence to adulthood and trying to figure out where they belong. Cooper, Adina C., and Bernadette Snchez. â€Å"The Roles of Racial Discrimination, Cultural Mistrust, and Gender in Latina/o Youth’s School Attitudes and Academic Achievement.† Journal of Research on Adolescence (Wiley-Blackwell), vol. 26, no. 4, Dec. 2016, pp. 1036–1047. EBSCOhost, doi:10.1111/jora.12263.

Wellness Promotion Project. Assessment of the Utica-Rome, NY community Essay

Wellness Promotion Project. Assessment of the Utica-Rome, NY community - Essay Example Assessment of the Utica-Rome, NY community A later Gallup poll in USA Today puts the Utica-Rome region fourth in a standing of urban communities where individuals have the most heart strike. The main poll puts that stacked up progressively at danger were the Huntington-Ashland region in West Virginia; the Davenport-Moline Rock Island in Iowa and Fort Smith in Arkansas. The study discovered that expansive amounts of individuals here are corpulent, and smoke, however that yet little numbers practice customarily. A nearby interventional cardiologist says that patients he sees in his office don't repudiate those discoveries, however he additionally sees numerous sound patients in their 90s since they settle on solid life decisions. That's the focus needed to drive home, that you have a say in which sort of fact you come to be. Coronary illness is a preventable infection and you can change your result. You can change the detail. It's not a miserable try. Individuals can have an enormous e ffect and we need to truly change. Practice is vital, however how we consume, what we consume is as well. Literature Review The Gallup Study First of all, what is the Gallup poll? For more than 70 years, Gallup has built its reputation on delivering relevant, timely, and visionary research on what humans around the world think and feel. Using impeccable data, our advisers assist leaders  in  identifying and monitoring critical economic and behavioral indicators that are vital to their strategic plans. The study discovered that the occurrence of high circulatory strain in the Utica-Rome range was higher than the national normal. The study additionally said that about a full third of individuals in the region are corpulent, and more than a quarter, smoke (Ships, 2013). Heart illness, which causes heart strike, is the heading explanation for expiration in the United States. More than 700,000 Americans show some kindness assault every year. As per the Gallup-Healthways twelve-month well-being study, a few US metropolitan locales have much higher rates of heart strike than whatever is left of the nation. Broadly, an expected 4% of American mature people reported surviving a heart assault. Occupants of Utica-Rome, NY metropolitan locale were more than twice as liable to endure the same destiny (Mendez, 2013). In view of Gallup and Healthways information for US metropolitan factual ranges, 24/7 Wall St. audited the urban areas with the most noteworthy rates of heart ambushes. Managing director of Gallup.com said that by and large, occupants living in metro zones with high rates of heart strike likewise battle progressively with incessant health issues like high circulatory strain, heftiness, and diabetes. In Utica-Rome, NY, the top district in the nation for heart ambushes, an expected 43.3% of overviewed grown-ups reported experiencing high circulatory strain, compared to only 27.6% of grown-ups across the nation. The territory was additionally in the top five f or high cholesterol and stoutness (Mendez, 2013). Mendes clarified that Gallup has noted a relationship between low income and weakness, incorporating heart strike. Part of this may have to do with access to quality mind, weakness propensities identified with an absence of training or competitive, solid sustenance. In view of the latest Census information, the majority of the metro regions with the most elevated danger of coronary illness had average family unit incomes beneath the US figure of $50,502. In the meantime, the greater part of the 10 territories with

Hawaiian studies Essay Example | Topics and Well Written Essays - 250 words

Hawaiian studies - Essay Example These events include Easter and Joiking, which is the act of singing yodel-like song-poems (Lucas 3). Sami people maintain their identity by maintaining the use of their language, many people still wear traditional and embroidered blue, and red felt clothing. They also have their own national anthem, flag, radio station, and representatives in the Norwegian parliament (Lucas 9). Their exclusive culture and isolation imply that they have been politically and historically marginalized. Sami culture is becoming more westernized since they are integrating more technology into their lifestyles. Chapter three of reading and films address how Sami language has transformed over the past centuries. The original Sami language is spoken Hawaiian or olelo. This expressive language comprises of vocabulary of about twenty-five thousand words (Irimoto & Yamada 361). However, Hawaii became a bilingual as compared to other European nations two years after the arrival of missionaries. Current statistics indicate that Hawaiian second-language speakers are more than native Hawaiian speakers are (NeSmith 4). This implies that the spoken olelo is on the verge of extinction. Therefore, there are some key strategies the Sami people are implementing to retain their language. One these strategies include the use of Hawaiian language in sports as the films indicate. Sports have proven to be significant social places for the young Sami people to interact and learn their original language. These sports include ‘Aha’I olelo ola, Ke Kula Kaiapuni o Anuenue Football, and Wai ‘Awaà ¢â‚¬â„¢awa (Irimoto & Yamada 365). Therefore, such activities are highly anticipated to reclaim and maintain Sami’s traditional culture and

Future stage Essay Example for Free

Future stage Essay Choose the stage that has been the biggest challenge for you, thus far. Explain what you have learned about a â€Å"future stage.† How will this information benefit you as you reach that stage? Choose at least three specific goals you have set for yourself as you continue through your lifespan and how you will achieve those goals. How has this course helped you determine those goals? I would have to say Stage 6 universal ethical principle orientation adopt an internal moral code base on universal values that takes precedence over social rules and laws. I have learned that even if you need something don’t steal it. Stealing is the most worst thing you could ever think of. This has reach me not to steal even though I don’t but I will never steal. My three goals is to have money to get what I want not to steal, earn things, and reach to get what and the things I would like to have in life. Choose the stage that has been the biggest challenge for you, thus far. Explain what you have learned about a â€Å"future stage.† How will this information benefit you as you reach that stage? Choose at least three specific goals you have set for yourself as you continue through your lifespan and how you will achieve those goals. How has this course helped you determine those goals? I would have to say Stage 6 universal ethical principle orientation adopt an internal moral code base on universal values that takes precedence over social rules and laws. I have learned that even if you need something don’t steal it. Stealing is the most worst thing you could ever think of. This has reach me not to steal even though I don’t but I will never steal. My three goals is to have money to get w Choose the stage that has been the biggest challenge for you, thus far. Explain what you have learned about a â€Å"future stage.† How will this information benefit you as you reach that stage? Choose at least three specific goals you have set for yourself as you continue through your lifespan and how you will achieve those goals. How has this course helped you determine those goals? I would have to say Stage 6 universal ethical principle orientation adopt an internal moral code base on universal values that takes precedence over social rules and laws. I have learned that even if you need something don’t steal it. Stealing is the most worst thing you could ever think of. This has reach me not to steal even though I don’t but I will never steal. My three goals is to have money to get what I want not to steal, earn things, and reach to get what and the things I would like to have in life. hat I want  not to steal, earn things, and reach to get what and the things I would like to have in life.

The Significance of Music in Arthur Millers Death of a Salesman Essays

The Significance of Music in Arthur Miller's Death of a Salesman     Ã‚   Human emotions are something that we seldom find a way to express clearly: from simple hand gestures, to a disgusted face. To understand his novel more thoroughly, Arthur Miller uses the most understandable method of comprehension, music, to express the emotions of the characters in his play, "Death of a Salesman". The characters, Willy, Linda, Biff, Happy, and Ben, have a certain style of music and instruments portraying them to show the reader what type of emotional person they are. The beginning of the play starts with a soft, sweet, flute medley that announces Willy’s gradual trek home from Yonkers. This slow tune of confusion ends abruptly as Willy comes home and tells of his troubles in Yonkers. This sentimental sound is heard once more during Ben’s first visit to Willy’s house. His story of father and his flute-making business sets a warm tone only to be wrecked by Ben’s action of throwing Biff, a young, curious boy, to the ground, helplessly. The final performance of this tune is heard at Willy’s sad funeral, where Linda pays her respects to her well-liked husband. Ending on a sad note, the flute appears in time of odd emotions. In the beginning of the play, a state of confu... ...illy’s funeral. Starting out a bit cheerful, the tune fades from a major key to a minor key, hence going from a merry sound to one of sadness and desperation, yet a good sound for a well-deserved tribute. Willy was a mislead salesman. He wanted the best for his boys. Joyous songs always backed up these times. But when his craving for the best turned into the worst, an unpleasant song backed it up. When Willy was confused, a medley of the two was heard. Human emotions are something we all take for granted because they are not properly understood. Music is just one of the many ways that will make these emotions understandable. The Significance of Music in Arthur Miller's Death of a Salesman Essays The Significance of Music in Arthur Miller's Death of a Salesman     Ã‚   Human emotions are something that we seldom find a way to express clearly: from simple hand gestures, to a disgusted face. To understand his novel more thoroughly, Arthur Miller uses the most understandable method of comprehension, music, to express the emotions of the characters in his play, "Death of a Salesman". The characters, Willy, Linda, Biff, Happy, and Ben, have a certain style of music and instruments portraying them to show the reader what type of emotional person they are. The beginning of the play starts with a soft, sweet, flute medley that announces Willy’s gradual trek home from Yonkers. This slow tune of confusion ends abruptly as Willy comes home and tells of his troubles in Yonkers. This sentimental sound is heard once more during Ben’s first visit to Willy’s house. His story of father and his flute-making business sets a warm tone only to be wrecked by Ben’s action of throwing Biff, a young, curious boy, to the ground, helplessly. The final performance of this tune is heard at Willy’s sad funeral, where Linda pays her respects to her well-liked husband. Ending on a sad note, the flute appears in time of odd emotions. In the beginning of the play, a state of confu... ...illy’s funeral. Starting out a bit cheerful, the tune fades from a major key to a minor key, hence going from a merry sound to one of sadness and desperation, yet a good sound for a well-deserved tribute. Willy was a mislead salesman. He wanted the best for his boys. Joyous songs always backed up these times. But when his craving for the best turned into the worst, an unpleasant song backed it up. When Willy was confused, a medley of the two was heard. Human emotions are something we all take for granted because they are not properly understood. Music is just one of the many ways that will make these emotions understandable.

Ralph Lauren Fictional Marketing Plan

MARKETING PLAN For an exclusive Ralph Lauren Retail outlet in Goa Prepared by Anisha Shaikh Allan Rebello CHAPTER I INTRODUCTION 1. 1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City As of 2009, Ralph Lauren or their licensing partners operated 163 full-price and 163 outlet/factory stores around the world, including Club Monaco and Rugby stores.Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4. 2 billion in 2007. Ralph Lauren will be located  located 1. 2 Objectives 1. To create a shopping environment that caters to the apparel needs of the Premium Class segment of Goa 2. To receive a 50% profit margin within the first year. 3. To have a customer  base of average 1,0 00 by the end of the first operating year. 1. 3 Mission Ralph Lauren’s  mission is to offer quality products 1. 3 Keys to SuccessIn order to succeed in the apparel industry Ralph Lauren must: †¢ Carry a collection of sizes to fit the  more frames of the target customer base. †¢ Provide customers with top class personalized customer service in an atmosphere of high class service †¢ Advertise and promote in areas that our target customer base will learn about our store †¢ Continuously review inventory and sales and adjust our inventory levels accordingly CHAPTER II DATA ANALYSIS 2. 1 Why should Ralph Lauren and international brand open up in Goa?Goa is the smallest state in India but it is the India's richest state with a GDP per capita two and a half times that of the country as a whole. It was ranked the best placed state by the Eleventh Finance Commission for its infrastructure and ranked on top for the best quality of life in India by the National Co mmission on Population based on the 12 Indicators. Goa's gross state domestic product for 2007 is estimated at $3 billion in current prices. Goa is one of India's richest states with the highest GDP per capita — two and a half times that of the country as a whole — and one of its fastest growth rates: 8. 3% (yearly average 1990–2000). Tourism is Goa's primary industry: it handles 12% of all foreign tourist arrivals in India. Goa has two main tourist seasons: winter and summer. As per details from Census 2011, Goa has population of 14. 57 Lakh, an increase from figure of 13. 48 Lakh in 2001 census. Parliamentary Affairs Ashwini Kumar said that Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal. 2. 2 LOCATION AND OWNERSHIP 2. 2. 1 Company OwnershipRalph Lauren will form a agreement with Inter ads (Inter Ads is a leading and reputed organizer of international trade exhibitions and conferences in India, in partnership with global exhibition management companies, who are highly acclaimed for innovation and excellence in organizing exhibitions). Inter ads will help Ralph Lauren from scratch i. e. is from negotiating the location till the store is ready, and also the day to day operations of the store. Location: The location chosen for the store is Caranzalem in Panjim. 2. 2. 2 Why Panjim? †¢ Area (sq km) : 4000 Population (2001 census) : 1. 34 million †¢ Literacy rate (%) : 82. 3 †¢ Sex ratio (per 1000 males) : 960 †¢ Length of coastline: 130 km †¢ National Highway length : 224 km †¢ Domestic | International airport : Dabolim (25 km from Panaji, the capital) †¢ Major Ports: Mormugao, Panaji (minor port) †¢ With a population of 65,000 in the city and approximately 100,000 in the metropolitan area, Panaji is Goa's third largest city after Vasco da Gama and Margao. †¢ Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal.T he location that is chosen is close to the the main city, Goa Science Center, Miramar beach and Dona Paula both are famous tourist destinations. Miramar beach is the closest beach to Panjim. It lies 3 kilometers from the city. It’s one of the most scenic beaches of Goa and a very ideal place to set up a Luxury showroom like that of Ralph lauren, Unlike other Beaches in Goa where you will find mainly tourists, Miramar Beach has visitors that comprise locals as well as tourists. The beach hosts a lot of cultural events and games. This would act as an added advantage to the brand. The area with the most retail outlets i. . 18th June road Panaji hasn’t been taken into consideration because there are so many brands attempting to gain a foothold in the market and this would be a problem for Ralph Lauren as the other brands have a competitive advantage on the price aspect. (Dr Jack Sequeira road nr Goa science center) All business deliveries and shipments will be handled thro ugh the store. The company office will also be housed at this location. 2. 3 Products Ralph Lauren would bring only its Polo brand to India. Polo has huge brand recognition in India and its popularity cuts across generations of young, middle-aged and seniors.Only the apparels will be brought to India under which the Polos, sports shirts, dress shirts, pants, jeans, and a range of shoes will be sold in the outlet. As soon as the outlet has been established Ralph Lauren will also come up with products of a wide range mainly emphasizing on price flexibility. One of the main aims of the company is to increase our target market and to do this there is a need to come up with more products. After a certain point we could even diversify in producing Indian apparel for the Indian customer.Below are the products that Ralph Lauren will introduce in India and the price of the products. Polo’s Mesh Polo: Rs 4421 Big pony Polo: Rs 5000 Brights Polo: Rs 5200 Sports shirts: Solid Poplin: Rs 4629 Linen shirt’s: Rs 6500 Premier oxford: Rs 5097 Madras workshirt: Rs 7452 Formal Shirts: Twill Regent: Rs 7542 Fit Solid Regent: Rs 6502 Fit French Regent: Rs 6502 Pinpoint oxford: Rs 4421 Pants: Five pocket Chino: Rs 4000 Preston tissue Chino: Rs 4135 Jeans Stanton Wash: Rs 4420 Hudson Jean: Rs 5100 Antique Jean: Rs 3589 Lispenard wash jean: Rs 2548 NB: These prices are the actual showroom prices.In the future Ralph Lauren has plans to come up with products that have affordable prices which is suitable for mainly the upper middle class segment. The products again will be only from its Polo brand. 2. 4 Market Analysis The primary target customer of Ralph Lauren will be the Premium Class Segment located in the City of Panaji. As we are situated in the center of their residental area we believe they will make up the largest percentage of our customer base. The secondary target customers are the Upper Middle Class in the area. The last target customer of Ralph Lauren is list ed as other.As popularity about the store increases we expect to see a variety of curiosity seekers, and local residents  from the area as well as seasonal purchasers during season. 2. 4. 1 Market Needs There are several important needs in the western wear apparel business that are being either underserved or not met at all. Ralph Lauren plans to meet and service those needs. †¢ Focus and attention to customer's personal preferences and customer retention will be given high priority. Because of the high rate of employee turnover at major mass retailers, customer service and personal detail has been  lost. . 4. 2 Market trends Goa has dish out so many things and among them is fashion, for the hep and moneyed, Fashion shows have becoming quite common in Goa, and pleasantly enough shifting their focus from the city highspots to the outskirts and Goa's splendid beaches Anjuna, Baga and even Utorda. Nowadays fashion folk leave no adjective untouched. Neither do they leave anythi ng to imagination the cuts and lengths becoming more bold and beautiful than ever before exposing much more shape and curve than exposed ever before coupling the catwalk do with all sorts of in elements and in spots.An opportunity like this should not be missed out by Ralph Lauren. 2. 4. 3 Market Growth The old days have gone where everybody would think that Goans wear Bermuda shorts and Sunset Orange cotton shirts and get going, the Clothes scenario has changed to a great extent with many international players entering Goa there has been a lot of growth in the market, Goan’s are ready to shell out a big amount on branded luxury clothes because it gives them a feel of quality and comfort. Nowadays wearing branded clothes is become like a trend.Another factor that has led to an increase in the market growth is the increasing per capita income of people in Goa. Thus the spending power of the people has increased 2. 4. 4 Competitors As mentioned earlier Goa is not untapped in th is segment of the market there are many brands who have made their presence felt many of which are in Panaji itself. Mahatma Gandhi Road is one of the most popular shopping avenues in Panaji with several stores selling branded goods present here. There’s United Colours of Benetton (UCB), Wrangler, Woodlands , Levis Strauss , Wills Lifestyle store , Spykar, Allen Solly, etc to choose from.All these stores are incidentally packed within an area less than a 100 square meters. The 18th June Road runs parallel to MG road and also hosts some branded showrooms. Arrow has an exclusive store here, so does the world famous brand Lee. Navelkar Arcade located nearby has another popular brand T, which has a wide range of clothing for men and women. Popular apparel brand Weekender , also has an exclusive store near the Don Bosco School in Panaji. 2. 4. 5 Industry Analysis Retail outlets Most of the brands sell their products in a retail outlet which is situated in the city areas i. e.Panaj i Vasco and Margao. The stores are mostly placed in very convenient areas so that distribution is not a major problem. Malls There are malls in Goa e. g. : Caculo Mall and Big G Mall under which various brands are housed some of the brands are Black Berry, Lee, Lacoste, Van Heusen, Wrangler John Players etc. 2. 4. 6 Target Market Ralph Lauren is entering its first year of operation and will basically cater to those customers who prefer wearing luxury clothes of high quality and great value. In Mid 2013 we will try and reach out to more customers in India by having a tie up with any large retail chain.We will also have a tie up with top modeling agencies to promote the brand in the fashion industry The consumer preference in Goa has changed to a huge extent. Media and promotions have been the sole reasons for the brand awareness and consciousness among the consumers and the same shall be done by Ralph Lauren. This is the new trend that more and more people are buying clothes which ar e of a particular reputed brand. When they are out shopping in a shopping mall they are sure to visit one of the big brands to buy a pair of jeans or a shirt from the shop.Today the Goan customers are eager to shell out a fortune to buy branded cloths. The common concept is that the clothing brands provide high quality and great comfort. And hence more and more people are becoming brand loyalist even though they have to give out quite a huge sum of money while making purchases. Ralph lauren is planning to enter India mainly due to the great demand that has been noticed from the customers. Ralph Lauren's main target audience will be the people from the premium segment .Their disposable income should be Rs 50,000 and they should be literate in order to understand our ad campaigns. The target audience that we are looking for are the ones who are ready to shell out a huge amount of money to buy our products. And they should be brand conscious. Since Goa is a state with the highest per c apita income the target market doesn’t seem to be really difficult to find. The possibility of the desired target audience is high because there are many industries like; Mining, Shipbuilding, Pharmaceutical, Hospitality etc in Goa are flourishing.Many rich people are also becoming very fashion conscious and they actively are the spectators for the Goa Fashion week which is gaining a lot of popularity, and our promotional campaigns deals with showcasing our brand at the Goa fashion week, thus providing exposure to our target audience. We will expect to reach our target audience through our various Promotional Campaigns. Age: Ralph Lauren segments its customers according to their age. Its provides all type of brands for the youth (24-26 yrs) Middle age  (28-50) ages and old people (60 + yrs)Gender: Gender segmentation of Ralph Lauren in Goa right now is for male and females. They manufacture brands for both genders. Occupations: In the occupational segmentation they have seg mented their market in different ways. Professionals, business men & women and executives. Education: Well educated people. 2. 5 Competitive Edge & Sales Prospects Ralph Lauren has a number of advantages that will allow  us to build brand identity, add value to our merchandise and build a loyal customer base  while standing apart  from  our competitors. The ‘Ralph Lauren Card' will entitle customers to a 15% discount after ten purchases. †¢ Our location is central to our target customer base. †¢ We will maintain a detailed record on each customer, logging addresses, their purchases, size, and brand for customer follow-up and in-house promotional purposes. CHAPTER III MARKETING PLAN 3. 1 Marketing Strategy Our marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales. †¢ Our promotions will always stay in tune with our company bjectives and mission statement. 3. 2 Sal es Strategy †¢ We will utilize the Retail ICE POS software with every sales transaction. With each purchase the software  will record and maintain in its database the customer's name, address and purchases. This information will be used with our direct mailing program to focus on our top 50% of customers. †¢ We will offer a 14 day return/exchange policy to build trust with our customers and maintain retention and loyalty. 3. 3 Promotion Strategy Ralph Lauren will follow an aggressive yet creative promotional plan.This will allow us to focus directly  on our target customer 3. 3. 1 Store design: The store will be exclusively set up as the actual Ralph Lauren outlet. The rich look it gives with the exclusive interiors. This is basically visual merchandising and will lead to attract our target market and generate awareness. Prior to starting the store Ralph Lauren can go for aggressive advertising of the store i. e. build up a big store similar to a mobile van but big in size this store will go around place like Panjim, Candolim, Mapusa, Porvorim, Calangute.The main aim of this mobile van is to go around place where you find premium class coming most of the time for e. g. near Caculo Mall. A van will be taken on lease for a period of 1 month and it will be decorated like Ralph Lauren store. This activity is being carried out in order to generate awareness and create hype about the big brand coming to Goa. 3. 3. 2 Print media Print media is classified as anything that is in print and is also used to inform the public it is a very effective means of conveying the advertisement across.The print media can further be divided into newspapers and magazines. †¢ Leading Newspaper ads will be given like The Navhind Times, Herald and the Times of India – a skybus ad will be given i. e. the ad which appears and the top portion of the newspaper †¢ Ads will also be given in magazines like Femine, The Women’s era and top leading Magazines i n Goa. The cost of putting one full page issue on a magazine averages from 9000/- to 12000/- (Price varies according to different magazines) Others modes of Print media advertising: 5,000 4Ãâ€"5 color flyers/postcards will be distributed throughout the city †¢ 2,500 full-color postcard flyers with a 10% coupon will be distributed in and around Candolim and Panjim area like Mapusa, Porvorim, Calangute outside locations like CCD’s, Caculo, Osia, Casino’s etc mainly places where posh people visit †¢ 5,000 business cards with a Ralph Lauren Frequent Shopper Card on the reverse side entitling the customer to a 15% discount on the eleventh purchase after ten purchases will be printed and distributed.The aim of this activity is to allow people to visit and encourage frequent purchasing 3. 3. 3 Creative advertisements: o They can have regular ads for various occasions like Diwali Christmas, National Days 3. 3. 4 Email marketing and SMS marketing †¢ A direct mai l program that will further focus on and target the top 50% customer base with special in-house sales and promotions †¢ 200  grand opening invites will be mailed to potential new customers two weeks before the grand opening.The invitation will also include a promotional 10% coupon off a customer's first purchase. The customer mailing list will be made from contacts made by the franchise. †¢ Mailers should be sent to customers updating them about the latest offers, discounts etc †¢ A press conference will be organized in order to attract all the media people. A press release kit will be given to all major media outlets  in Candolim and Panjim highlighting the grand opening of the new Ralph Lauren apparel retailer in the city, who will also be attending the Press conference.This kit will include a press release, pictures of the interior space, color postcard/flyer, and a business card. The press will also be asked to put up a article about the company which will inc lude storytelling ads of Ralph Lauren. The cost the press will include conference hall, snacks, cost of sending s to media houses, and the press kit. The average cost will be around 80,000 †¢ SMS Marketing will be done in order make people aware about the latest offers, discounts etc. the cost of advertising on mVayoo. com is 50,000 p. a. 3. 3. 5 Online marketingFacebook Advertising Facebook  is a  social networking service  and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800  million active users Facebook ad growth: Spending on clicks and impressions of Facebook ads have both grown dramatically between Q2 2010 and Q2 2011,  according to  [pdf] data from Ignition One. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in Q2, while Facebook ad impressions of all clients grew 200%.Ignition One analysis indicates Faceb ook advertising has experienced high rates of growth due to new marketer adoption in the past year. As seen above the growth of Facebook has been increasing day by day and the number of customers is also increasing day by day. Advertising of Facebook will provide a wide platform for ancestral Goa to target million Facebook users all over the world. And mostly users are for all age group. How to make a Facebook ad: Creating an ad on Facebook is very simple. Open a Facebook account (new or existing account will do).Go to Advertising Option at the bottom of the page. Click on create an ad and follow the process. Cost: Same like Adwords Facebook ads work on CPC vs. CPM. What needs to be done is the company has to set a budget which they are ready to spend each day and which method i. e. CPM or CPC should be selected and then start the campaign also the countries which the company wishes the ad to appear can be selected. Apart from this ancestral can also use other forms of advertising l ike Sponsored Stories. 3. 3. 6 Televison advertising Advertising will be done on local news channels like HCN, Goa 365 etc, Flip advertising will cost around 500 a day, they appear on television around 4-5 times including the Voice ads †¢ Video will cost around 25,000 pm which appears around 7-8 times a day 3. 3. 7 Outdoor media Creative Billboards of Ralph Lauren can be put up like hoarding designed in the shape of clothes along with lighting which will also appear at night. This can be put up in Verna to Panjim Road. The cost of putting up a hoarding is 12,000pm approximately . 3. 8 Event sponsorships and tie – ups †¢ Ralph Lauren will have promotional campaigns and set up stalls at the world famous Sunburn festival 2013. Ralph Lauren being a reputed brand will get many appeals to sponsor but only the ones that give us a high mileage shall be taken one example would be India Fest 2013 where we see youth from various places in India making their presence felt. â₠¬ ¢ Some steps would be having tie up’s with event management companies that are very active in Goa like NBR Kaleidoscope and Funky Heads.The Goa Fashion week has seen an immense positive change with many world famous brands taking part and even famous designers and it would be an opportunity for Ralph Lauren to showcase its brand. To make its brand aware to the fashion conscious people Ralph Lauren will have fashion shows in events like Mr Goa and Miss Goa. 3. 4 Implementation plan The advertising will be done mainly during the season time i. e. during april may and june and in October November and December Print media – April, May and June |Magazines |Name of the Magazine |Cost per Month ( 27 cm * 21 cm) |Total Cost | |Femine |5330 |15990 | |Womens Era |6000 |18000 | |Provougue |5000 |15000 | |Vogue India |6100 |18300 | |Elle |6100 |18300 | |Total | |85,590 | Printing Flyers – 1St month |Flyers |0. 75 |5675 | Cost of the Advertisements: whole year with addi tion to August (70500) | |Name of the Newspaper |Cost of Colour sq/ cm |Total Cost (Size 10Ãâ€"10) + |Per month |p. a | | | |colour | | | |Times of India |Rs. 125 sq/cm |Rs. 12,500 |37500 |450000 | |Navhind times |Rs. 110 sq/cm |Rs. 11,000 |33000 |396000 | |Total | | | |8,46,000 | SMS Marketing – whole year |SMS Marketing |mVayoo | |50,000 | Outdoor Media – whole year |Outdoor Media | | |Size |Printing Cost + rent |No |Total cost (pm) |p. a. | |   |  2,000 + 12,000 |  2 |  28,000 |33,6,000 | Business Cards – 2500 Facebook Ads can have have a budget of average 5000 per day using the CPM method †¢ A budget of 4,00,000 will be allocated to event sponsorship and tie ups Total Cost Event tie ups |4,00,000 | |Facebook advertising |60000 | |Business cards |2500 | |Magazines |85590 | |Flyers |5675 | |Newspapers |846000 | |SMS |50000 | Outdoor |336000 | |Total |17,85,765 | | | | | | | |Start-up Funding | |Land and building |50000000 | |Interior s and decorations |10000000 | |Promotions |1785765 | | |114000 | |Cash on start up |13384 | |Miscelleaneous |4400 | |Telelphone and utilities |1,575 | |Insurance |600 | |Store |11,010 | |inventory |195,881 | |computer |10,000 | | |legal expenses |7000 | |Signage (Including Permits) |1500 | | | |62145114. 5 | | 3. 5 Sales ForecastThe sales forecast has been estimated on the basis of 5% growth rate in the garment industry in Goa. | | | | |Polo |Cost Price |Selling price | |Mesh Polo |3315. 75 |4421 | |Big pony Polo |3750 |5,000 | |Brights Polo |3900 |5200 | |Sports shirts |   |   | |Solid Poplin |3471. 5 |4629 | |Linen shirt’s |4875 |6500 | |Premier oxford |3822. 75 |5097 | |Madras workshirt |5589 |7452 | |Formal Shirts |   |   | |Twill Regent: |5656. 5 |7542 | |Fit Solid Regent: Rs |4876. 5 |6502 | |Fit French Regent: Rs |4876. 5 |6502 | |Pinpoint oxford: Rs |3315. 5 |4421 | |Pants: |   |   | |Five pocket Chino: Rs |3000 |4000 | |Preston tissue Chino: |3101. 25 |4135 | |Jeans |   |   | |Stanton Wash: Rs |3315 |4420 | |Hudson Jean0 |3825 |5100 | |Antique Jean |2691. 75 |3589 | |Lispenard wash jean |1911 |2548 | Sales Forecast | | | | |Particulars |Year 1 |Year 2 |Year 3 | |Polo |1949200 |2,241,580 |2,689,896 | |Sports shirts |1686915 |1,939,952 |2,327,943 | |Formal Shirts |3494960 |4,019,204 |4,823,045 | |Pants: |813400 |935,410 |1,122,492 | |Jeans |2348400 |2,700,660 |3,240,792 |

Why Our Life Is Being Dominated by Technology?

————————————————- Our life is being dominated by technology. This is a good trend. Modern technology has solved many problems that people face and play an important role in the development of many countries. Modern technology has solved many problems that people face and play an important role in the development of many countries. Modern technologies create many kinds of products – computers, cloning technology, and video games etc. Technology today has made life better and quicker.In our modern society, people can't see themselves without computers, cell phones, voice mail†¦ etc†¦ As we look at technologies, questions are risen. The Technological progress make our society more convenient and safe. Making impossible things possible are similar features of the change which previous people have experienced by social change, like shifting from a hunting societ y to an agricultural society and establishing a commercial society due to the invention of new tools.To consider these advantages and change of society, modern technology, which we use today, might be not only a new tool but also the tool, which makes a dramatic change in history. However, the contribution of modern technology to society should not be eliminated and should be distributed evenly. Some positive aspects of technology * It makes our work easier. * We can use it for entertainment. * It saves our time. * It provides information about new things. * It develops the country. ————————————————————————————Conclusion At last I would like thank my teacher subash sir for giving this kind of project work. I would also thank to my parents for helping me to do this project work. This kind of project work will increase our mind. ——————————————————————————————– Remarks * Excellent ( ) * Very good ( ) * Good ( ) * Bad ( ) Why Our Life Is Being Dominated by Technology? ————————————————- Our life is being dominated by technology. This is a good trend. Modern technology has solved many problems that people face and play an important role in the development of many countries. Modern technology has solved many problems that people face and play an important role in the development of many countries. Modern technologies create many kinds of products – computers, cloning technology, and video games etc. Technology today has made life better and quicker.In our modern society, people can't see themselves without computers, cell phones, voice mail†¦ etc†¦ As we look at technologies, questions are risen. The Technological progress make our society more convenient and safe. Making impossible things possible are similar features of the change which previous people have experienced by social change, like shifting from a hunting societ y to an agricultural society and establishing a commercial society due to the invention of new tools.To consider these advantages and change of society, modern technology, which we use today, might be not only a new tool but also the tool, which makes a dramatic change in history. However, the contribution of modern technology to society should not be eliminated and should be distributed evenly. Some positive aspects of technology * It makes our work easier. * We can use it for entertainment. * It saves our time. * It provides information about new things. * It develops the country. ————————————————————————————Conclusion At last I would like thank my teacher subash sir for giving this kind of project work. I would also thank to my parents for helping me to do this project work. This kind of project work will increase our mind. ——————————————————————————————– Remarks * Excellent ( ) * Very good ( ) * Good ( ) * Bad ( )

Peripherally Inserted Central Catheters May Lower The Incidene Of

Peripherally Inserted Central Catheters May Lower The Incidene Of Peripherally Inserted Central Catheters May Lower The Incidene Of Atheter Peripherally inserted central catheters may lower the incidence of catheter-Related Blood Stream Infections in Patients in Surgical Intensive Care UnitsName:Institution:Course:Tutor:Date:Keywords: Peripheral Inserted Central Catheters - PICCs, Central Venous Catheters – CVCs, Surgical Intensive Care Units - SICUs, Catheter-related Blood Stream Infections (CR-BSI), Major weakness during the studyIntroductionWeakness is a scientific research inadequacy known to hinder effective attainment of both accurate and reliable data. Two major ways of intravenous access include Central Venous Catheters (CVCs) and Peripheral Inserted Central Catheters (PICCs) (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011). Mainly, these apply to those patients who stay for longer periods in Surgical Intensive Care Units (SICUs) (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011). Throughout the entire study, the use of PICCs resulted in low rate infection of Catheter-related Blood Stream Infec tions (CR-BSI) among patients compared to the use of antiseptic CVCs (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011).The study comprises several weaknesses some of being lack of compatibility in the average time of stay in the SICUs for both the CVCs and the PICCs (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011). For instance, lines of infusion for fluids and medication stayed for a longer period in the CVCs than in the PICCs. Hence, turning to be detrimental to the patients because previous studies showed the rate of infection with the CVCs increased if the catheter was in place for a prolonged period. This could have led to the conclusion; the CVCs had a higher rate of infection. Chances of selection bias were also high due to failure of specific criteria for a CVC as well as PICC insertion (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011). This is because initially the study did not provide a specific and suitable criterion for catheter insertion. Therefore, the choice of insertion site depended on physician’s choice and limited to either internal jugular or the sub-clavian vein (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011). Thirdly, there was invalidity of data obtained for all patients in the intensive care unit. This is because the study featured a very small group of intensive care unit patients whereby its greater 63 % sample were patients with trauma, whereas neurosurgical patients, general surgical patients were 19% and 18% respectively (Gunst, Matsushima, Vanek, Gunst, Shafi, Frankel, 2011).ReferencesGunst, M., Matsushima, K., Vanek, S., Gunst, R., Shafi, S., Frankel, H. (2011). Peripherally inserted central catheters may lower the incidence of catheter-related blood stream infections in patients in surgical intensive care units. Surgical Infections, 12(4). 279-82. DOI: 10.1089/sur.2008.058.

Why Lithium Batteries Catch Fire

Why Lithium Batteries Catch Fire Lithium batteries are compact, lightweight batteries that hold considerable charge and fare well under constant discharge-recharge conditions. The batteries are found everywhere  -   in laptop computers, cameras, cell phones, and electric cars. Although accidents are rare, those that do occur may be spectacular, resulting in an explosion or fire. In order to understand why these batteries catch fire and how to minimize the risk of an accident, it helps to understand how the batteries function. How Lithium Batteries Work A lithium battery consists of two electrodes separated by an electrolyte. Typically, the batteries  transfer electrical charge from a lithium metal cathode  through an electrolyte consisting of an organic solvent containing lithium salts over to a carbon anode. The specifics depend on the battery, but lithium-ion batteries usually contain a metal coil and a flammable lithium-ion fluid. Tiny metal fragments float in the liquid. The contents of the battery are under pressure, so if a metal fragment punctures a partition that keeps the components separate or the battery is punctured, the lithium reacts with water in the air vigorously, generating high heat and sometimes producing a fire. Why Lithium Batteries Catch Fire or Explode Lithium batteries are made to deliver high output with minimal weight. Battery components are designed to be lightweight, which translates into thin partitions between cells and a thin outer covering. The partitions or coating are fairly fragile, so they can be punctured. If the battery is damaged, a short occurs. This spark can ignite the highly reactive lithium. Another possibility is that the battery can heat to the point of thermal runaway. Here, the heat of the contents exerts pressure on the battery, potentially producing an explosion. Minimize the Risk of Lithium Battery Fire The risk of fire or explosion increases if the battery is exposed to hot conditions or the battery or internal component is compromised. You can lessen the risk of an accident in several ways: Avoid storing at high temperatures. Dont keep batteries in hot vehicles. Dont allow a blanket to cover your laptop. Dont keep your cell phone in a warm pocket.  You get the idea.Avoid keeping all your items containing lithium-ion batteries together. When you travel, especially on a plane, youll have all your electronic items in one bag. This is unavoidable because the batteries have to be in your carry-on but usually, you can keep some space between battery-containing items. Although having lithium-ion batteries in close proximity does not increase the risk of a fire, if there is an accident, the other batteries can catch fire and make the situation worse.Avoid overcharging your batteries. These batteries do not suffer memory effect as badly as other types of rechargeable batteries, so they can be discharged and recharged many times nearly back to their original charge. However, they do not fare well if they are completely drained before recharging or are over-charged. Car chargers are notorious for overcharging batteries. Using any charger other than the one intended for the battery can increase the risk of damage.

Week 6 _Assignment Essay Example | Topics and Well Written Essays - 750 words

Week 6 _Assignment - Essay Example It provides authentication as well as integrity of data and information of the user (Interpeak, 2005). IP Spoofing- An intruder connects to host server by duplicating his/her IP address when address-based authentication is been used. The IPSec protocol uses cryptographic authentication rather than address-based authentication for protecting from IP spoofing attack (Oppliger, 1998). Session Hacking- An intruder can connect to a server which is authenticated. At that point of time, IPSec helps to protect the connection as the intruder does not know the session key necessary for encrypting the data stream (Oppliger, 1998). Denial-of-Service- An intruder sends TCP messages to flood buffer space of targeted system but if there is IPSec protocol it will provide a denial-of-service attack and will reveal intruder’s identity if he/she is using original IP address (Oppliger, 1998). Application layer manages views of the user over the network. It defines about the processing of the application on different systems end communicate over the network. All the processes which are running in various systems or else end-users communicate with the help of application layer protocol (Rouda, 2006). XML stands for Extensible Markup Language, which is used to encode document in a format which is understandable by both human beings and machine. It facilitates to develop a common format of information in a flexible manner. Yes, it is possible to design a universal security solution at one layer. Generally, security suites work on one layer without collaborating with other protocols. A security system can be build with single layer of the Open Systems Interconnection (OSI) model. The OSI model is really a theoretical device used to help explain how the network and internet functions. When a Web communications is secured using Secure Sockets Layer (SSL) which is used for securing message transmission

Macro Economics Essay Example | Topics and Well Written Essays - 750 words

Macro Economics - Essay Example INFORMATION PRESENTED IN THE ARTICLE: The article summarizes current situation of the economy of United States and comment on the different policies and initiatives taken by the government. Writer, with the help of this article, wants to explain the changing attitude of the consumers in the market of United States. The ongoing decreases in the income level have resulted in generation of feelings against the government of United States. There has been around 9.8 percent decline in the national income, for the period starting from recession till June 2011, which is highest in previous some decades (Pear). Although there have been slight improvement in the unemployment rate, the overall wage rate has been stagnant or decreasing. Different factors have been identified for this by the writer like increasing number of people looking for jobs, people are ready to work at low wages, and the wage rate per hour is not able to cover the increase in the overall cost because of inflation (Pear). Along with this the writer has presented the ideas of different economists and analysts, who are of the view that recession has not yet ended for the economy of United States of America. People are facing serious issues because of the lack of jobs and reduced wage rates. As a result the overall spending has also decreased. EVALULATION AND EXPLANATION OF THE ARTICLE: In the article, Pear has provided different statistics in order to prove the decline in the overall household income and take home wages. Article presents different reasons behind the decline of this wage rates and national income. One main reason is the growing unemployment rate, there are increasing number of people who are looking for jobs out there. Owing to the increase in the unemployment rate, people working in different organizations cannot demand for salary increase. Unemployed people are ready to work at low wage rates, which further put downward pressure on the average wage rates in United States. This change can be explained with the help of the concept of supply and demand in the labor market. It has been known through the concept of the Marginal Productivity, that there is an inverse relationship between the wage rate and the demand of the labor. On the other hand the supply of the labor is directly related with the wage rate. If the supply of the labor is more than the demand of the labor, a situation which results in unemployment, the overall wage rates in the economy decrease considerably (Mankiw, 376-388). The decreased wage rate and increasing unemployment level has direct impact on the consumption and spending of the consumers which in turn influence the total GDP and output of any economy. The total output or GDP consists of different components namely: private consumption, government spending, investments, and net exports i.e. exports minus the imports (Leamer, 44-45). GDP = C + I + X – M Private consumption is related to the level of earnings of the people. The disposa l income is the income earned by people after paying the taxes (Arnold, 209). The consumption is equal to disposal income plus savings. C = Yd + S Consumption function describes the direct relationship between private consumption and disposal income. Slope of the consumption function is known as the marginal propensity to consume, which explains the change in consumption because of the change in disposal income (Wessels, 139-141). C = a + bYd Where: a =